My sister Carla cried in a mattress store last March.
She was 52. We were at the third Mattress Firm we'd been to that day. The salesman had just told her the medium-firm she was sitting on was "for back sleepers, not side sleepers like you." Carla had been a side sleeper for 52 years. She's been a back-pain sleeper for the last four.
She didn't say anything in the store. She got in the car and just sat there for a minute and started crying quietly into her hand.